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	<title>Global Catalyst Group &#187; Economy</title>
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	<link>http://globalcatalystgroup.com</link>
	<description>Catalyze Passion. Inspire Action.</description>
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		<title>Catalyst Conversation: Microfinance in the Developing World</title>
		<link>http://globalcatalystgroup.com/2009/12/microfinance-in-the-developing-world/</link>
		<comments>http://globalcatalystgroup.com/2009/12/microfinance-in-the-developing-world/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 15:25:54 +0000</pubDate>
		<dc:creator>Don Ball</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[World]]></category>

		<guid isPermaLink="false">http://globalcatalystgroup.com/?p=116</guid>
		<description><![CDATA[Muhammad Yunus helped pioneer the concept of microcredit with the formation of Grameen Bank - meaning "village bank" - in Bangladesh in 1983.]]></description>
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<div>
<p><a href="http://globalcatalystgroup.com/wp-content/uploads/2009/08/imagesmuhammad-yumus-small.jpg"><img class="aligncenter size-full wp-image-117" title="imagesmuhammad-yumus-small" src="http://globalcatalystgroup.com/wp-content/uploads/2009/08/imagesmuhammad-yumus-small.jpg" alt="imagesmuhammad-yumus-small" width="450" height="460" /></a></p>
<p>Muhammad Yunus helped pioneer the concept of microcredit with the formation of Grameen Bank &#8211; meaning &#8220;village bank&#8221; &#8211; in Bangladesh in 1983. The bank is based on the principle of that loaning what would be considered tiny amounts of capital to entreprenuers &#8211; the first loan was $27 to a total of 42 craftpersons &#8211; could not only lift people out of poverty but also serve as a sound investment practice. Today, Grameen Bank has 8 million borrowers, a 99% loan repayment rate and loaned $7b billion since its formation.</p>
<p>During this roundtable discussion, GCG seeks to learn what the future hold for the broader state of microfinance, opportunities and challenges, and debates how well has the concept of microfinance been successfully exported from Grameen Bank &amp; Bangladesh. GCG also discussed if the model may work in some societies/developing countries better than others. The conversation also included internet institutions such Kiva and Prosper allowed for greater adoption and/or efficiencies of micro-finance.</p>
<p>Please <a href="http://catalystgroup.groupsite.com" onclick="pageTracker._trackPageview('/outgoing/catalystgroup.groupsite.com?referer=');">login</a> for supporting material and the full conversation.</div>
</div>
</div>
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		<item>
		<title>Continuing the Conversation: Where Do Clusters Come From?</title>
		<link>http://globalcatalystgroup.com/2009/12/continuing-the-conversation-where-do-clusters-come-from/</link>
		<comments>http://globalcatalystgroup.com/2009/12/continuing-the-conversation-where-do-clusters-come-from/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 09:28:25 +0000</pubDate>
		<dc:creator>Don Ball</dc:creator>
				<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://globalcatalystgroup.com/?p=885</guid>
		<description><![CDATA[Economic clustering, or the theory that industries or segments of industries agglomerate around certain locations, is as novel an idea as it is ambiguous. In particular, the empirical evidence supporting clustering lacks in universal applicability, as scholars and businessmen attempt to explain the genesis of many regions in parochial terms incapable of replication–such as the birth of Hollywood or Wall Street.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-884" title="Staron(2)" src="http://globalcatalystgroup.com/wp-content/uploads/2009/12/Staron2.JPG" alt="Staron(2)" width="150" height="267" /></p>
<h2>Where Do Clusters Come From?</h2>
<p>Economic clustering, or the theory that industries or segments of industries agglomerate around certain locations, is as novel an idea as it is ambiguous. In particular, the empirical evidence supporting clustering lacks in universal applicability, as scholars and businessmen attempt to explain the genesis of many regions in parochial terms incapable of replication–such as the birth of Hollywood or Wall Street. But is clustering, and in general economic development, more than just the random, unpredictable rise and fall of cities and communities? Or does a complete theory of clustering involve common variables that may be targeted across regions, regardless of economic status or other constraints?</p>
<p>Brett Staron leads GCG in an exploration of where clusters come from in this Catalyst Conversation.</p>
<p>The roundtable discussion identified what has been the traditional role of government in economic development and how does this paradigm shift with the clustering approach and where did Wall Street, Hollywood, or Silicon Valley come from. GCG also discussed if clusters more amenable to new industry versus existing industry.</p>
<p>Other guiding questions included:</p>
<ul>
<li>What have been some of the common academic or educational variables leading to clusters around the world?</li>
<li>Why do smart people move to “smart” cities?</li>
<li>What would a workable model of economic development achieved through clustering driven external preconditions (land, location, climate, etc) look like?</li>
<li>What is the role of entrepreneurs in catalyzing clustering?</li>
</ul>
<p>Please <a href="http://catalystgroup.groupsite.com" onclick="pageTracker._trackPageview('/outgoing/catalystgroup.groupsite.com?referer=');">login</a> for the supporting material and the full conversation.</p>
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		<item>
		<title>The State of the Global Economy: Cheap Credit and the Housing Market</title>
		<link>http://globalcatalystgroup.com/2009/08/the-state-of-the-global-economy/</link>
		<comments>http://globalcatalystgroup.com/2009/08/the-state-of-the-global-economy/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 16:00:53 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://globalcatalystgroup.com/?p=160</guid>
		<description><![CDATA[The Global Catalyst Group examines the relationship between cheap credit and the housing market. Further, GCG discusses the implications of a post-cheap credit society in the United States.]]></description>
			<content:encoded><![CDATA[<div class="subject"><a href="http://globalcatalystgroup.com/wp-content/uploads/2009/08/wall_street_19sept2008.png"><img class="aligncenter size-medium wp-image-161" title="wall_street_19sept2008" src="http://globalcatalystgroup.com/wp-content/uploads/2009/08/wall_street_19sept2008-521x400.png" alt="wall_street_19sept2008" width="521" height="400" /></a></div>
<div class="subject"><strong>The State of the Global Economy: Cheap Credit and the Housing Market<br />
</strong></div>
<div class="subject"><strong>Prepared by: Stephen McMullin and Srujan Linga</strong></div>
<p>The Global Catalyst Group examines the relationship between cheap credit and the housing market. Further, GCG discusses the implications of a post-cheap credit society in the United States.</p>
<p>Questions include:</p>
<ul>
<li> How important is the health of the housing market?</li>
<li> How important is the velocity of money (The ability for easy lending/spending)?</li>
<li> What will the changes in the economic landscape do to the political landscape?</li>
</ul>
<p>The following materials were discussed to support our conversation:</p>
<p>The 2009 Outlook: Nouriel Roubini (NY Stern School of Business)</p>
<p><a href="http://www.youtube.com/watch?v=51SxmcaKJIw" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=51SxmcaKJIw&amp;referer=');">http://www.youtube.com/watch?v=51SxmcaKJIw</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="opaque" /><param name="src" value="http://www.youtube.com/v/51SxmcaKJIw&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/51SxmcaKJIw&amp;hl=en&amp;fs=1" wmode="opaque" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Libertarians: A third party? *Please excuse the political undertones (feel free to skip the last 1min and 30 seconds)</p>
<p><a href="http://www.youtube.com/watch?v=k1PoDidwUEA" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=k1PoDidwUEA&amp;referer=');">http://www.youtube.com/watch?v=k1PoDidwUEA</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="opaque" /><param name="src" value="http://www.youtube.com/v/k1PoDidwUEA&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/k1PoDidwUEA&amp;hl=en&amp;fs=1" wmode="opaque" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>The State of the Global Economy: A look into the American Recovery and Reinvestment Plan</title>
		<link>http://globalcatalystgroup.com/2009/08/where-are-we-going-a-look-into-the-american-recovery-and-reinvestment-plan/</link>
		<comments>http://globalcatalystgroup.com/2009/08/where-are-we-going-a-look-into-the-american-recovery-and-reinvestment-plan/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 15:54:22 +0000</pubDate>
		<dc:creator>Don Ball</dc:creator>
				<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://globalcatalystgroup.com/?p=156</guid>
		<description><![CDATA[Obama's new stimulus plan holds great promise to reinvigorate the economy, but at what cost? GCG dissected some of the proposed funding measures in his plan.]]></description>
			<content:encoded><![CDATA[<p><a href="http://globalcatalystgroup.com/wp-content/uploads/2009/08/recovery.png"><img class="aligncenter size-full wp-image-158" title="recovery" src="http://globalcatalystgroup.com/wp-content/uploads/2009/08/recovery.png" alt="recovery" width="570" height="352" /></a></p>
<p><strong>The State of the Economy: A look into the American Recovery and Reinvestment Plan</strong></p>
<p><strong>Prepared by: Alex Johnston and Donald Ball<br />
</strong></p>
<p>Obama&#8217;s new stimulus plan holds great promise to reinvigorate the economy, but at what cost? The Global Catalyst Group dissects some of the proposed funding measures in his plan. Two main questions are answered:</p>
<ul>
<li>Which funding proposals are most likely create the greatest return for the American people and why?</li>
<li>Which funding proposals are most likely create more problems than they solve and more importantly, how could they be improved?</li>
</ul>
<p><span id="more-156"></span></p>
<p>An effective proposal results in both long and short term returns as well as the creation of not only new jobs, but new industries, and increased competitiveness rather than complacency; this all while minimizing any of the five major traps associated with fiscal stimulus:</p>
<p>The major traps of using fiscal policy (direct government stimulus) are:</p>
<ul>
<li>It expands the responsibilities of government into areas that could be more efficiently handled by the private sector,</li>
<li>It provides additional services that voters become dependent on and increasingly unwilling to part with (these are known as entitlements (ie: medicare or social security),</li>
<li>It increases government bureaucracies, which historically are very difficult to dismantle,</li>
<li>It drives government into a destabilizing deficit cycle which can lead to currency collapse,</li>
<li>It can give inferior industries or technologies an unnatural competitive edge that then become hard to wean off government support (ie: ethanol or the highly subsidized American steel industry)</li>
</ul>
<p>The following material was discussed to support our conversation:</p>
<p>The American Recovery and Reinvestment Plan:</p>
<p><a href="http://online.wsj.com/public/resources/documents/AmericanReinvestment2009115.pdf" onclick="pageTracker._trackPageview('/outgoing/online.wsj.com/public/resources/documents/AmericanReinvestment2009115.pdf?referer=');">http://online.wsj.com/public/resources/documents/AmericanReinvestment2009115.pdf</a></p>
<p>Members selected one proposal in the plan to share with the group that they determined to be an effective fiscal policy and select a second proposal that they suspected will be ineffective.</p>
<p>For the effective proposal, the Global Catalyst Group sought to answer:</p>
<ul>
<li>What are the key success factors to the proposal (think return on investment, future growth, and industry spillover effects)?</li>
<li>Why does this proposal create the greatest return for the American people?</li>
<li>Can the proposal&#8217;s method or approach serve as a larger model for fiscal policy?</li>
</ul>
<p>For the ineffective proposal, the Global Catalyst Group sought to answer:</p>
<ul>
<li>What components of the proposal lead to an ineffective allocation of American dollars?</li>
<li>What would you specifically change about the proposal to make it an effective stimulus?</li>
</ul>
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		<item>
		<title>The State of the Global Economy: Historical Lessons Learned from 1907, 1929, 1987 and 2001</title>
		<link>http://globalcatalystgroup.com/2009/08/historical-lessons-learned-from-1907-1929-1987-and-2001/</link>
		<comments>http://globalcatalystgroup.com/2009/08/historical-lessons-learned-from-1907-1929-1987-and-2001/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 15:49:09 +0000</pubDate>
		<dc:creator>Don Ball</dc:creator>
				<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://globalcatalystgroup.com/?p=153</guid>
		<description><![CDATA[Based on historical knowledge and precedence, the Global Catalyst Group explores the various opportunities that were capitalized on after each “Bust” and attempts to identify and determine the major opportunities that exist after the 2008 Credit Crash.]]></description>
			<content:encoded><![CDATA[<p><a href="http://globalcatalystgroup.com/wp-content/uploads/2009/08/bubble1.jpg"><img class="aligncenter size-full wp-image-154" title="bubble(1)" src="http://globalcatalystgroup.com/wp-content/uploads/2009/08/bubble1.jpg" alt="bubble(1)" width="549" height="316" /></a></p>
<p><strong>Historical Lessons Learned from 1907, 1929, 1987 and 2001<br />
Prepared by: Ryan Coleman and Kevin Walsh</strong></p>
<p><strong>Guest: Peter Anderson</strong></p>
<p>GCG explores the causes of the Panic of 1907, Crash of 1929 and the Bubble of 2001 to uncovered key lessons learned. Based on historical knowledge and precedence, GCG explored the various opportunities that were capitalized on after each “Bust” and attempts to identify and determine the major opportunities that exist after the 2008 Credit Crash.</p>
<p>Key questions include:</p>
<ul>
<li>What major themes are present throughout the the four different periods?</li>
<li>What were the key triggers of each of the events?</li>
<li>What opportunities were taken advantage of and profited from after the bust?</li>
<li>Looking forward what major opportunities exist after the events of 2008?</li>
</ul>
<p><span id="more-153"></span></p>
<p>Supporting material:</p>
<p><strong>Causes of the Panic of 1907: </strong><br />
<a href="http://www.progress.org/2007/fold505.htm" onclick="pageTracker._trackPageview('/outgoing/www.progress.org/2007/fold505.htm?referer=');">http://www.progress.org/2007/fold505.htm</a><br />
<strong><br />
Cause of the 1929 Crash</strong></p>
<p>The Cause</p>
<p>There are five proposed reasons as to why the stock market crashed. One of the reasons was that stocks were overpriced and the crash brought the share prices back to a normal level. However, some studies using standard measures of stock value, such as Price to Earning ratios and Price to Dividend ratios, argue that the share prices were not too high. Another reason is that there were massive frauds and illegal activity in the 1920’s stock market. However, evidence revealed that there was probably very little actual insider trading or illegal manipulation. (1929…<img src="http://catalystgroup.groupsite.com/images/icons/emoticon_wink.gif" alt=";)" align="absmiddle" /></p>
<p>Margin buying is another reason why people believed that the crash happened. Though it is not the main reason, there was very little margin relative to the value of the market. The new President of the Federal Reserve Board, Adolph Miller, tightened the monetary policy and set out to lower the stock prices since he perceived that speculation led stocks to be overpriced, causing damage to the economy. Also, in the beginning of 1929, the interest rate charged on broker loans rose tremendously. This policy reduced the amount of broker loans that originated from banks and lowered the liquidity of non-financial and other corporations that financed brokers and dealers. Lastly, many public officials commented that the stock price was too high. Herbert Hoover publicly stated that stocks were overvalued and that speculation hurt the economy. Hoover’s statement suggested to the public the lengths he was willing to go to control the stock market. These kinds of statements encouraged investors to believe that the market would continue to be strong, which could be one of the causes of the crash. (1929…<img src="http://catalystgroup.groupsite.com/images/icons/emoticon_wink.gif" alt=";)" align="absmiddle" /></p>
<p>The Crash and The Depression</p>
<p>After the crash, production fell nearly 50% from the business cycle peak in August 1929 to March 1933. Meanwhile, the overall price level of stocks dropped by about 1/3. Many people blamed the crash for the economic collapse. Some people held responsible, fairly or not, were President Hoover, brokers, bankers, and businesspersons. The cause of the depression cannot be linked to one individual or even a group of people. It is also unlikely that the crash of the market would have been large enough to lead the US economy into the depression by itself and to sustain the downward spiral in business activity. (1929…<img src="http://catalystgroup.groupsite.com/images/icons/emoticon_wink.gif" alt=";)" align="absmiddle" /></p>
<p><strong>The Cause of the 1987 Crash </strong><br />
<a href="http://hnn.us/articles/895.htm" onclick="pageTracker._trackPageview('/outgoing/hnn.us/articles/895.htm?referer=');">http://hnn.us/articles/895.htm</a>l</p>
<p><strong>2001 Dot.com Bubble Bust </strong><br />
<a href="http://www.businessweek.com/bwdaily/dnflash/july2000/nf00721d.htm" onclick="pageTracker._trackPageview('/outgoing/www.businessweek.com/bwdaily/dnflash/july2000/nf00721d.htm?referer=');">http://www.businessweek.com/bwdaily/dnflash/july2000/nf00721d.htm</a></p>
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		<title>Educational Development in Developing Countries</title>
		<link>http://globalcatalystgroup.com/2009/08/educational-development-in-developing-countries/</link>
		<comments>http://globalcatalystgroup.com/2009/08/educational-development-in-developing-countries/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 14:37:34 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://globalcatalystgroup.com/?p=126</guid>
		<description><![CDATA[There is no doubt that there is a large education gap between the established and developing nations of the world. One Laptop Per Child (OLPC) attempts to begin closing this gap by introducing technology to students in rural nations through the implementation of a $100 laptop to every student.]]></description>
			<content:encoded><![CDATA[<p><a href="http://globalcatalystgroup.com/wp-content/uploads/2009/08/Picture-19.png"><img class="aligncenter size-full wp-image-320" title="Picture 19" src="http://globalcatalystgroup.com/wp-content/uploads/2009/08/Picture-19.png" alt="Picture 19" width="575" height="300" /></a></p>
<p><strong>Can introducing a laptop to every child foster educational as well as economic growth in developing nations?</strong></p>
<p><strong>Prepared by Marcus Howard and Srujan Linga</strong></p>
<p>There is no doubt that there is a large education gap between the established and developing nations of the world. One Laptop Per Child (OLPC) attempts to begin closing this gap by introducing technology to students in rural nations through the implementation of a $100 laptop to every student. Started by Nicholas Negroponte, director of the Media Laboratory at MIT, their mission is to empower the child of developing countries to learn by providing one connected laptop to every school-age child. Started in 2005, OLPC has provided just over 500,000 laptops to children in Africa, Asia, and parts of Europe.</p>
<p>While ambitious in their mission; their initiative has not been without setbacks. OLPC has been fraught with several financial, political, and structural pitfalls. First, widely marketed $100 price point for the laptop costs them just under $190 to produce. Second, while the technology may be present in many of the OLPC classrooms, there are few teachers trained sufficiently enough to utilize the technologies and/or to help students troubleshoot. Third, many object that OLPC’s approach to education does not take into account the varying cultural and political norms and attempts a “one size fits all” approach to education and technology. Finally, OLPC is facing an increase in competition by companies like Intel due to demands by consumers in developed nations for a cheaper laptop.</p>
<p>Education is quickly growing to be a priority not only in developing nations but in the United States as well. Given the vast availability of free technology that spans every area of education, providing a free laptop to children in developing countries can potentially provide great value to everyone involved. Is OLPC a viable solution to this very pertinent problem?</p>
<p style="text-align: left;">Video 1: <span>http://www.youtube.com/watch?v=cM77C2ejTw&amp;feature=player_embedded</span></p>
<p>Video 2: http://www.youtube.com/watch?v=qMeX2D4AOjM&amp;feature=player_embedded</p>
<p><strong>Finding a solution:</strong></p>
<p><strong> </strong></p>
<p>Education in developing countries should be a priority. While OLPC has served as an ambitious foundation to tackling the problem there is still more work to be done.</p>
<p>During our conversation, the Global Catalyst Group discussed:</p>
<ul>
<li>How can we further utilize open source software and technology to enrich the educational experience of students in developing countries?</li>
<li>What are some ideas to combat the “One size fits all” approach that serves as one of the major objections to the OLPC model?</li>
<li>Is there real “value added” in providing laptops to children in developing nations when the teachers haven’t the training or educational experience to masterfully navigate through the technology?</li>
<li>Is technology truly the answer to the growing educational gap between developing and established nations?</li>
</ul>
<p>Below are some additional resources to help with learning about the project, it’s progress, and some of its setbacks.</p>
<p>The OLPC website:</p>
<p><a href="http://laptop.org/en/" onclick="pageTracker._trackPageview('/outgoing/laptop.org/en/?referer=');">http://laptop.org/en/</a></p>
<p>Keynote by Nicholas Negroponte on OLPC</p>
<p><a href="http://www.netevents.tv/video/nicholas-negroponte-presents-olpcs-100-dollar-laptop" onclick="pageTracker._trackPageview('/outgoing/www.netevents.tv/video/nicholas-negroponte-presents-olpcs-100-dollar-laptop?referer=');">http://www.netevents.tv/video/nicholas-negroponte-presents-olpcs-100-dollar-laptop</a></p>
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		<title>The Long Tail vs. The Parodox of Choice</title>
		<link>http://globalcatalystgroup.com/2009/08/the-long-tail-vs-the-parodox-of-choice/</link>
		<comments>http://globalcatalystgroup.com/2009/08/the-long-tail-vs-the-parodox-of-choice/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 00:54:15 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://globalcatalystgroup.com/?p=25</guid>
		<description><![CDATA[This weeks topic will discuss two conflicting theories and the business models supported by each theory.]]></description>
			<content:encoded><![CDATA[<p><a href="http://globalcatalystgroup.com/wp-content/uploads/2009/08/long_tail_graph.gif"><img class="aligncenter size-full wp-image-26" title="long_tail_graph" src="http://globalcatalystgroup.com/wp-content/uploads/2009/08/long_tail_graph.gif" alt="long_tail_graph" width="448" height="325" /></a></p>
<p>Meeting #7: The Long Tail Theory vs. The Choice Paradox</p>
<p>This weeks topic will discuss two conflicting theories and the business models supported by each theory. As a group, we will evaluate the Long Tail Theory and The Choice Paradox. Both theories offer great insight into different business models and produce different approaches toward business.</p>
<p>Long Tail Theory:<br />
Original article: <a href="http://www.wired.com/wired/archive/12.10/tail_pr.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.wired.com/wired/archive/12.10/tail_pr.html?referer=');">http://www.wired.com/wired/archive/12.10/tail_pr.html</a></p>
<p>Good old wikipedia offers a summary:</p>
<p>The Long Tail Theory developed <span>Chris Anderson </span>describes the niche strategy of businesses, such as Amazon or NetFlix, that sell a large number of unique items, each in relatively small quantities.</p>
<p>The distribution and inventory costs of these businesses allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group comprising a large number of &#8220;non-hit&#8221; items is the demographic called the Long Tail.</p>
<p>Given a large enough availability of choice, a large population of customers, and negligible stocking and distribution costs, the<br />
selection and buying pattern of the population results in a power law distribution curve. This suggests that a market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items (&#8220;hits&#8221; or &#8220;head&#8221;) against the other 80% (&#8220;non-hits&#8221; or &#8220;long tail&#8221;).</p>
<p>The Long Tail concept has found a broad ground for application, research and experimentation. It is a common term in the online business and mass media, but also of importance in micro-finance, user-driven innovation, social network mechanisms, economic models, and marketing.</p>
<p>The Choice Paradox:<br />
TED Video on the premise of the Choice Paradox:<br />
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<p><a href="http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html?referer=');">http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html</a></p>
<p>White Paper attached:<br />
<a href="http://drop.io/meetingchoice" target="_self" onclick="pageTracker._trackPageview('/outgoing/drop.io/meetingchoice?referer=');"></p>
<p>http://drop.io/meetingchoice</a></p>
<p><em><strong>The Paradox of Choice &#8211; Why More Is Less</strong></em> is a 2004 book by <a title="Barry Schwartz" href="http://en.wikipedia.org/wiki/Barry_Schwartz" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Barry_Schwartz?referer=');">Barry Schwartz</a>. In the book, Schwartz argues that eliminating consumerschoices can greatly reduce anxiety  for shoppers. Reccomended by Kevin Pereira.</p>
<p>Autonomy and Freedom of choice are critical to our <a title="Well being" href="http://en.wikipedia.org/wiki/Well_being" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Well_being?referer=');">well being</a>, and choice is critical to freedom and autonomy. Nonetheless, though modern <a title="United States" href="http://en.wikipedia.org/wiki/United_States" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/United_States?referer=');">Americans</a> have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don&#8217;t seem to be benefiting from it psychologically.</p>
<p>In summary, observed in many cases is the paradox that more choices may lead to a poorer decision or a failure to make a decision at all. It is sometimes theorized to be caused by analysis paralysis,  real or perceived, or perhaps from rational ignorance.<a title="Rational ignorance" href="http://en.wikipedia.org/wiki/Rational_ignorance" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Rational_ignorance?referer=');"><br />
</a></p>
<div>Guiding Questions</div>
<div>1. Thoughts on relevance and pervasiveness of both Chris Anderson&#8217;s Long Tail and Barry Schwartz&#8217;s Paradox of Choice theories. Find an interesting application / case study to  up with a application / case study for each.</div>
<div>2. Do you believe that there is a inherent tension between the Long Tail theory of <span style="text-decoration: underline;">niche-driven demand</span> and the <span style="text-decoration: underline;">less is more</span> concept of the Paradox of Choice&#8217;s? If this tension is present &#8211; is it resolvable, and how might you understand it?</div>
<div>3. How might the idea of crowd-sourcing and mass customization fit within these two frameworks?</div>
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